Websites
Fast, custom websites built to rank and convert — without WordPress bloat or plugins to babysit.
- Custom design and development
- Fast, mobile-first performance
- Hosting and ongoing maintenance
Digital Services for the Wood River Valley
One local partner to help your business get found, look credible, reach more customers, and get paid.
Sun Valley Ketchum Hailey Bellevue
- Websites
- Apparel & Merch
- Social Content
- Advertising
- Payments
- Social Clips
- Search (SEO)
- AI Search (AEO)
- Google Business Profile
- Review Generation
- Schema & Structured Data
- Short-form Video
One partner, the whole stack
Everything a local business needs to get found and get paid.
Your website, search, social, ads, and payments work better together. We bring them under one strategy — so more people find you, choose you, and buy from you.
Choose the services you need. We'll make them work as one.
Get found
Build a strong digital foundation and make it easier for customers, Google, and AI platforms to find and trust your business.
Search (SEO)
Show up when customers search for what you do in the Wood River Valley and beyond.
- Local keyword strategy and on-page SEO
- Google Business Profile optimization
- Search-focused guides and landing pages
- Keyword ranking reports
AI Search (AEO)
Help AI platforms understand, trust, and recommend your business when people ask for local answers.
- Schema and structured data
- Answer-first website content
- AI visibility monitoring
Reach more people
Stay visible with content, campaigns, and creative built for a mountain-town audience.
Social Content
You keep control of your channels. We create the content and give you practical guidance on how to use it.
- Short-form video, carousels, single-image posts, and Story tiles
- Captions written in your brand voice
- Best-practice recommendations for posting and content mix
Advertising
Put your business in front of the right people through Google, Meta, and The Bigwood Brief.
- Paid search and social
- Landing pages and lead tracking
- Bigwood Brief placements
Social Clips
Short, cinematic social videos set in recognizable local scenes, without the cost and complexity of a traditional commercial shoot.
- Concept and creative direction
- Built from real local reference imagery
- Formatted for Instagram, TikTok, and Facebook
Complete the experience
Carry your brand through every customer touchpoint, from checkout to what your team wears.
Payments
Modern in-person and online payments with transparent rates and a setup that fits how you sell.
- In-person and online checkout
- Invoicing and deposits
- Migration from your current processor
Apparel & Merch
Custom apparel and merchandise for your team, event, customers, or front counter, from design through delivery.
- Design and production
- Bulk orders and online team stores
- Delivery handled
Not sure where to start?
We'll show you how your business appears in Google and AI, where customers may be dropping off, and what we'd address first.
Made here.
Helping local businesses show up stronger.
A look at the websites, content, and products we've created for businesses and audiences around the valley.
Social content + hyper-local advertising
The Bigwood Brief
Content built for the valley. Advertising built to reach it.
The Bigwood Brief is our hyper-local newsletter and social outlet for the Wood River Valley. We write and design every post and issue, then give local businesses a direct way to reach the audience through Instagram features and newsletter placements.
- of Instagram followers live in the Wood River Valley
- 75%
- Instagram views in the past 30 days
- 22,200
- newsletter open rate
- 78%
Instagram figures for the 30 days to Sept. 23, 2026.
- Social content
- Newsletter advertising
read.bigwoodbrief.com/p/sep-17-2026
woodriverranchbeef.com
Website design + development
Wood River Ranch Beef
A better experience from first click to purchase.
We completely redesigned the Wood River Ranch Beef website around the questions customers need answered before they buy. Clearer navigation, better-organized information, and a more intuitive experience help visitors find what they need and move forward with confidence.
- Website redesign
- User experience
- Custom development
Sun Valley Lacrosse · team store
Sun Valley Youth Hockey · team store
Apparel + merch
Sun Valley Lacrosse + Sun Valley Youth Hockey
From first idea to final delivery, consider it handled.
Use our AI-assisted design tools to turn your ideas into polished options quickly, then let us handle product selection, ordering, production, and fulfillment from start to finish.
- AI-assisted design
- Product sourcing
- Production + fulfillment
Chapter One Bookstore · Ketchum
Social clips
Chapter One Bookstore
Big-screen feel. Local detail. Made in days.
Short, cinema-grade clips set in scenes that are unmistakably local. Baldy at first light. Sheep on Main Street. The Big Wood in October. Cut for Instagram, TikTok, and Facebook, ready to run.
- Concept
- Creative direction
- Social video
Search content + SEO/AEO
Wood River Valley Guides
Content built to capture the searches your customers are already making.
We identify high-intent local questions related to your business, create genuinely useful resources around them, and structure the content for both traditional search and AI answers. Each guide becomes a long-term asset designed to build visibility and bring the right audience to you.
- Search strategy
- Long-form content
- SEO + AEO
How we work together
Simple on purpose.
- 01
Start with the need
Tell us what you're trying to accomplish. We'll recommend the right place to start.
- 02
We make it happen
You approve the direction. We handle the details.
- 03
Put it to work
Launch it, publish it, wear it, or sell through it.
Custom pricing
As focused or full-service as you need.
Whether you need one focused project or support across the full stack, we'll build a package around your priorities and starting point. Before work begins, you'll know exactly what's included, what it costs, and how long it will take.
Get a quote → Meet Audrey + Connor
We live here, build here, and care what happens here.
Wood River Digital is run by Audrey and Connor McCollough, a husband-and-wife team based in Hailey.
Connor runs his own company in the youth sports space, so he knows every investment has to earn its keep. Audrey is a career marketer who knows how to turn a good idea into something people notice, understand, and act on.
Together, we publish The Bigwood Brief, help local businesses show up stronger, and spend a perhaps unreasonable amount of time paying attention to what's happening around the valley.
We love living here. We want the businesses that give this place its character to thrive. And we'd be glad to hear what you're building.
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Business-minded
Good creative still has to work in the real world.
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Locally tuned in
We know the audience because we're part of it.
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Hands-on
You work directly with the people thinking through and creating the work.
What does a digital services company actually do for a local business?
Everything between a customer having a need and choosing you: showing up in Google and AI search, a website that loads fast and converts, social that looks like your brand, ads that track to a lead, apparel your crew actually wants to wear, and payments that don't eat your margin. We run it as one system with one report, instead of four vendors who don't talk to each other.
What is AI search optimization (AEO)?
It's making sure your business is the recommendation when someone asks ChatGPT, Perplexity, or Google's AI Overviews a question. Those tools answer directly instead of listing links, and they pull from structured data, entity authority, and clear answer-first content. Most Idaho businesses have none of it, which is exactly why it works so well right now.
How long until we see results?
It depends where you're starting. The foundation work lands in the first 30 days: Google Business Profile, citations, on-page fixes, and schema. Local search and AI visibility build over the months after that, and competitive statewide terms take longer still. We show you the numbers every month so you can see what is actually moving instead of taking our word for it.
How much does it cost?
It depends on what you need. Some businesses start with one focused project, like a new website or a merch run. Others want support across the whole stack. We'll build a package around your priorities, and before any work starts you'll know exactly what's included, what it costs, and how long it will take.
What's The Bigwood Brief, and why does it matter for my business?
The Bigwood Brief is our free weekly newsletter for Ketchum, Sun Valley, Hailey, and Bellevue. It's proof we can build an audience from scratch, and it's a channel: advertisers land in front of the valley's most engaged locals every week.
How are Social Clips made?
We concept and direct each clip, then generate it with Seedance 2.5 from real reference photos and video of your business and the valley, and finish it with a proper edit and end card. Yes, that means AI does the rendering. The point is the result: a short, cinema-grade spot that would have cost $30,000 to shoot, made in days instead of months.
Do you work outside Sun Valley?
Yes. We're based in Hailey and rooted in the Wood River Valley, but the same playbook works from Boise to Coeur d'Alene. We just like being able to drive to your shop.
Can you take over payment processing too?
Yes. We set up modern in-person and online payments with transparent rates, handle the migration from your current processor, and fold it into the same monthly relationship. One partner, fewer surprises on the statement.
Start here
Find your next growth opportunity.
We'll review your website, search visibility, social presence, and how easily customers can take the next step. Then we'll walk you through the clearest opportunities to improve.
Meet with us in person here in the valley or join us on Zoom.
Get my free audit →The findings are yours, whether or not we work together.
Got it. We're on it.
A real person reads every one of these. Expect a reply within a day, usually faster.